Krept: From Rapper To Building A £17.5 Million Baby Business! | E164

Charting New Paths: Krept's Transition from Music to Entrepreneurship

In this episode, Krept, renowned for his impact in the UK rap scene, delves into his entrepreneurial journey of founding a successful £17.5 million baby business. Known for his lyrical prowess and collaborations with prominent artists like Stormzy, Krept reveals how his past experiences shaped his venture into an unexpected industry, providing a unique blend of insights from the worlds of music and business.

Core Concepts and Philosophies:

• Leveraging Personal Brand: Krept discusses the importance of utilizing his established brand from music to gain traction in a new business domain.
• Adaptability and Growth: Emphasizing the need to adapt and grow, Krept speaks about stepping out of comfort zones to embrace new opportunities fully.
• Social Responsibility: He highlights his drive to have a positive impact beyond entertainment, using his entrepreneurial activities to set a positive example for his audience.

Practical Strategies and Advice:

Krept shares key strategies for others looking to expand their horizons:

• Diversification: Explore interests outside your primary field to find new opportunities for growth and impact.
• Building on Your Brand: Use the reputation and network you've developed in one area to support ventures in another.
• Community Engagement: Engage your existing community to support and promote new initiatives.

Supporting Evidence:

Krept points to the rapid growth of his baby skincare line as evidence that leveraging a personal brand in new industries can be highly effective. He also references the positive market response and celebrity endorsements as indicators of his strategy's success.

Personal Application:

Krept shares how his background in a challenging environment inspired him to seek success in various fields, not just music. His personal commitment to breaking stereotypes about musicians in business is a testament to his broader goals of empowerment and change.

Recommendations for Tools and Techniques:

For those inspired by Krept's path, he suggests:

• Social Media Marketing: Utilize platforms like Instagram and Twitter to build and engage with an audience for new products.
• Networking: Leverage existing connections and make new ones in different industries to expand your business opportunities.
• Continuous Learning: Embrace learning in new business areas through courses, mentorship, and hands-on experience.

Krept's story is not just about personal success but also about inspiring others to explore unconventional paths and create impactful enterprises.